MarketingFeeds » Futurelab
115119 items (0 unread) in 93 feeds
Adformatie
Admanager mobile
Marketing Online
Adfoblog
Adverblog
BrickmeetsByte
Resultblog
Brand Merchandise
Oberon Mediablog
Upstream
buxx.nl
buxx.nl
Mokka Marketing
Actmarto
Ymerce
ExperienceCurve
Hardcopy
Cristian Mezei
VueRoyale
Zoekmachine Marketing
chapter42
Saku.nl SEO blog
Seo Update
Google Blog
Roodlicht
Search Engine Land
SEOKING
Webconfs
SEO Handleiding
EdWords
SEO taal
Computable ICT-nieuws
Web Analytics Facts
Admanager SEM
Twinkle Magazine
TSVW I-Marketing
Netkesties
NU.nl Internet
by: John Caddell
Regular readers may be tiring of the constant barrage of story-related posts, or at minimum be trying to figure out how they relate to the title of this blog. Here are some words that I hope tie it together.
by: Roger Dooley
I’m guessing marketers of products for itch relief, athlete’s foot, and the like already know this… but itching can be stimulated by seeing other people scratch, and even by images of itch-causing creatures like bedbugs. Last month’s Scientific American Mind had a interesting article on the neuroscience of chronic itching. Much of it was no doubt interesting to the 10% of the population who suffers from chronic itching, but the neuromarketing takeaway from the piece was how easy it was to induce subjects to feel itchy themselves without a real cause.
by: Matt Rhodes
A report in Business Week highlights the growing and increasingly large proportion of shopping in the UK. Online now accounts for 20p in every pound spent on shopping in the UK and the IMRG">[httpPressReleases%29] Capgemini E-Retail Sales Index reports that UK shoppers spent more than £26.5bn online in the first six months of 2008 alone. Online is big business for retail in the UK.
by: David Armano
Brand As Broadcaster
In this dynamic world of "social media" that we're all gushing over, it's healthy to remind ourselves that most brands are still acting as "broadcasters"—dishing out content, information, products and services to people.
by: Roger Dooley
Just about every news pundit on TV has declared that THIS is finally the oil price change that shocks Americans out of their gas-guzzling ways. It’s hard to argue with that logic. Trucks and big SUVs are piling up on dealer lots. Consumers looking to trade in one of those thirsty vehicles find that its value has dropped by thousands of dollars in a few months. General Motors is shuttering truck plants and has put its HUMMER brand up for review and potential sale. This looks like the real thing. But is it? Maybe our tricky brains will surprise everyone…
by: Roger Dooley
Just about every news pundit on TV has declared that THIS is finally the oil price change that shocks Americans out of their gas-guzzling ways. It’s hard to argue with that logic. Trucks and big SUVs are piling up on dealer lots. Consumers looking to trade in one of those thirsty vehicles find that its value has dropped by thousands of dollars in a few months. General Motors is shuttering truck plants and has put its HUMMER brand up for review and potential sale. This looks like the real thing. But is it? Maybe our tricky brains will surprise everyone…
by: Idris Mootee
On the flight to Asia I was reading a latest study conducted by Aegis Group's Marketing Management Analytics and Financial Executive magazine. 6 in 10 financial executives believe their companies' marketing departments have an inadequate understanding of financial controls, and 7 in 10 said their companies don't use marketing inputs and forecasts in financial guidance to Wall Street or other public disclosures.
by: Idris Mootee
I don’t remember when the word “service economy” first showed up five or ten years back. What is “service economy”? In economic terms, services are a diverse group of economic activities that include high technology, knowledge-intensive sub-sectors, as well as labor-intensive, low skill areas. In many ways, the service sectors exhibit marked differences from products (manufacturing), these distinctions are blurring.
by: Matt Rhodes
Today a lot of people are talking and writing about a new report from Deloitte looking at online communities, the 2008 Tribalization of Business Survey. The report is based on interviews with 100 firms that are sponsoring branded online communities, looks at what they are doing and what benefits they are reaping.
by: Roger Dooley
Here’s a scenario… You decide to venture into a cell phone store despite your reluctance to deal with a bewildering number of phones, options, plans, along with a confusing price structure. As usual, you find you’ll have to wait a bit for a salesperson. The greeter hands you a card with a big “97″ printed on it, and says, “It should only be a few minutes. We’ll call your number, 97, when a salesperson can help you.” You notice that a large digital display on the wall is showing “94.” You see it click to 95, then 96, and finally 97. The receptionist says, “Number 97, please,” and a salesperson appears to assist you.
by: Nancy Baym
Along with Radiohead (though in fact far beyond them), Trent Reznor is often held up as one of the heroes of new media music promotion. This raises the usual litany of questions: Could this work for a new band without a huge following? Is this unique to him? Is this THE FUTURE? Blah blah blah?
by: Matt Rhodes
A few weeks ago I posted about the impact of the internet on customer behaviour, Internet: twice as influential as TV; eight times as print media. This looked at a study, tracking and measuring the impact of the internet on consumer behaviour across three European countries (UK, France and Germany), suggests that the internet is twice as influential as television and eight times as influential as print media. These findings come from the Digital Influence Index study from PR firm Fleishman-Hillard and research firm Harris Interactive.
by: David Armano
Upon recently talking about micro-interactions to the folks at Citi, I had a “micro-epiphany.” It occurred to me that companies really need to be looking at the social revolution for possibly one reason over everything else. Insights into human behavior that can lead to future innovations or even product/service improvements.
by: Jon Miller
One of the interesting things about lead management software is that although the soft benefits (e.g. running campaigns with less manual effort, more time to focus on the strategic and creative activities that improve marketing ROI) apply to the marketing department, the hard ROI benefits (e.g. more and better quality leads, faster deal cycles, and higher win rates) are primarily seen by the sales department (and of course the company as a whole).
by: Dick Stroud
A major report has just been released about the reality of ageing in England. When I say major I mean major. It is 316 pages long and is comes with a great pedigree.
by: danah boyd
On Friday morning, I was shocked to find my always-empty neighborhood AT&T store host to a long line of iPhone cravers. What shocked me even more was that the diverse group didn't look like typical Apple consumers. They sold out quickly and are still sold out.
by: David Armano
Tomorrow, I'm giving a talk to a global group of executives from Citi, one of our clients. I've revised "Micro-Interactions" and really feel good about the direction it's moving in.
by: Matt Rhodes
I came across an interesting set of slides today from Erik Herschkorn looking at social networks and business. There is a lot written about this at the moment and often the same ground is covered by all people. What I liked about this presentation is that it suggests some ways to segment the different social networks, specifically from a business perspective.
by: Jon Miller
Traditionally companies have talked about and analyzed the 'Sales Cycle'. The problem is that the sales cycle looks at only a portion of the complete revenue process. This presents two main problems:
by: Roger Dooley
Need to sell more of a product or service? Here’s a counterintuitive idea: offer your customers a similar, but inferior, at about the same price. While it’s unlikely that they will actually buy the less attractive item, you may see a jump in sales of what you are trying to sell. That’s decoy marketing.
by: Nancy Baym
One of the most read posts I ever wrote was this one about sneaker fan efforts to get Nike to manufacture the McFly seen in Back to the Future II.
by: Dick Stroud
If you ever want more evidence that organisations should be planning for an older world have a look at this chart. It is taken from a report (The Graying of the Great Powers: Demography and Geopolitics in the 21st Century - the CSIS Global Aging Initiative). Click here to read and listen to a summary of its findings.
One of my first bosses taught me an important lesson.
Good designers are a dime a dozen, he said. Coming up with a great design solution is the easy part. The hard part, he said, is getting the client to accept the solution.
by: Eliane Alhadeff
This fall, the Institute for the Future invites you to play Superstruct, the world’s first massively multiplayer forecasting game.
Mario Vellandi, Marketing Commando and part time Design Ninja, has published a fantastic collection of videos created after his recent attendance at Sustainable Brands 08.
by: Matt Rhodes
A few weeks ago, I posted about a social media initiative from Downing Street: Ask the PM. The idea is great - anybody can video themselves asking a question, post it on YouTube for others to comment on and vote for. And then the most popular questions are answered by Gordon Brown and posted online.
by: Roger Dooley
Predictably Irrational by Dan Ariely does a great job of demolishing the idea that people make decisions in a rational manner. Ariely, a behavioral economist at Duke, describes dozens of experiments that show how we procrastinate, when we cheat, how we interpret prices (definitely a neuromarketing hot button), and much more.
by: David Wigder
While creating and sharing user-generated content is an effective way to facilitate consumer engagement and viral marketing, it is not the only approach that marketers can take. Professionally produced original content is another proven way. Increasingly, agencies or production studios create and seed content on behalf of their clients for consumers to view and share online.
by: Yann Gourvennec
Very often, I hear people say that you have to make your end-user’s lives easier to generate a marketing success. However paved with good intentions this statement may be, I did ask myself the question whether making users’ live easier is a sustainable marketing argument for the development of a business. Here are my thoughts on this subject:
by: Idris Mootee
Managed to get home on a midday flight and getting some work done on the plane is not bad. I find it is often a good idea to have a few hours on Friday to plan what to do for the weekend (I mean what work to do). So I use Friday afternoon to prepare uninterrupted work and then Sunday night to plan for the week.
by: Ilya Vedrashko
The obvious future of in-store experience: you find something you like, reach into your pocket for a small device, scan the barcode, and the device tells you whether and were the same product is available for a lower price. Brick-and-mortar stores become little more than showrooms for merchandise bought elsewhere.
by: Matt Rhodes
Recent research from the Internet Advertising Bureau (IAB) and Thinkbox shows the power to the brand of using TV and internet together.
by: Roger Dooley
A few days ago, I wrote about the power of the word “New” to get our attention - if there’s a more potent attractor out there, it’s almost certainly “FREE!” For years, advertising gurus have listed “free” on every compilation of powerful headline words. Now, research conducted by Dan Ariely (a Duke behavioral economist, previously at MIT) shows us that “free” is far more effective than “almost free.” Indeed, a preference for “free” seems to be another feature hardwired into our brains.
by: Dominic Basulto
Even before the publication of his breakthrough book The Long Tail: Why the Future of Business is Selling Less of More, Chris Anderson has consistently used his Long Tail blog as a way to generate conversation around the themes found in the book and point out interesting new examples that he has uncovered in the business world.
by: Ilya Vedrashko
Chris from One-to-One Interactive writes in with a new report that compares corporate professionally-done (and often committee-approved) builds in Second Life with player-made stuff. Even if you think Second Life is sooo 2007 but are interested in interaction design in general, take a look.
by: Guy Kawasaki
My buddy David Szetela writes a new column for SearchEngineWatch called "Profitable PPC." In his first column, "PPC Advertising: Art or Science?," he mentions a book called Scientific Advertising by Claude C. Hopkins. The book was first published in 1923--long before TV or online advertising. Hopkins is the inventor of test marketing, coupon sampling, and copy research.
by: danah boyd
Fair use is an uber tricky legal issue. It is meant to provide protection for people to use copyright material in limited ways without seeking permission. (For example, fair use allows academics to comment on copyrighted content as part of their work.) The problem with fair use as a legal doctrine is that it's defense-only. Anyone can sue you for violating their copyright and you can declare fair use, but you will still have to pay onerous legal bills to defend that claim.
by: Matt Rhodes
I came across this set of slides from Joery Bruijntjes about PR 2.0. How the world of Public Relations has moved on from a traditional (1.0) world where journalists are the middleman, to a new (2.0) world where people create their own content. And how
