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Microsoft to Divide Platforms & Services in Twain

Posted: 24 07 2008 16:30:00 CEST

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Microsoft announced plans to split its Platform & Services Division in half. Kevin Johnson, who headed the once-combined entity, is also leaving the company, reports ZDNet. Windows and Windows Live...

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Industry Buzz & Snippets: 7/24/08

Posted: 24 07 2008 16:20:00 CEST

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Ad Networks and Analytics: DOmedia launched an "alternative" out-of-home and outdoor-advertising marketplace, entirely online. Agencies and Marketing Execs: Spur Digital changed its name to Spur...

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(Still More) Money Lavished on New Media, Digital

Posted: 24 07 2008 16:10:00 CEST

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Over 75 percent of senior marketers expect spend for new media and online initiatives to increase in the next year despite the poor economy, according to the sixth annual PRWeek/Manning Selvage & Lee...

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Online Video Ad Buys Buttressed with 25% Make-Goods

Posted: 24 07 2008 16:06:00 CEST

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Taking its cue from traditional TV networks, casual gaming ad network NeoEdge announced it will offer make-goods on online video buys. Brands conducting video campaigns across its gaming ad network...

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Facebook Ad Program Sports More Options

Posted: 24 07 2008 15:20:00 CEST

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In tangent with its redesign this week, Facebook made a number of changes to its ad program, according to All Facebook: Social Ads will no longer be used to display advertisements on Facebook's...

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(Still More) Money Lavished on New Media, Digital

Posted: 24 07 2008 15:15:00 CEST

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Over 75 percent of senior marketers expect spend for new media and online initiatives to increase in the next year despite the poor economy, according to the sixth annual PRWeek/Manning Selvage & Lee...

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AdMob to Drop $1M on iPhone Ad Devs

Posted: 24 07 2008 15:10:00 CEST

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Mobile ad firm AdMob launched a global iPhone ad marketplace. In tangent, it also plans to give $1 million in advertising away to developers to promote whatever iPhone applications or services they...

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Facebook Ad Program Sports More Options

Posted: 24 07 2008 15:10:00 CEST

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In tangent with its redesign this week, Facebook made a number of changes to its ad program, according to All Facebook: Social Ads will no longer be used to display advertisements on Facebook's...

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In Q1, Healthcare Was World's Spendiest Advertiser

Posted: 24 07 2008 15:00:00 CEST

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Despite mounting economic pressures, global advertising spend increased 4 percent in the Q1 of 2008 compared with the year-earlier period — led by nearly 10 percent growth in the Asia-Pacific region,...

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AdMob to Drop $1M on iPhone Ad Devs

Posted: 24 07 2008 14:40:00 CEST

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Mobile ad firm AdMob launched a global iPhone ad marketplace. In tangent, it also plans to give $1 million in advertising away to developers to promote whatever iPhone applications or services they...

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Global CRM Market Rose 23% in '07

Posted: 24 07 2008 14:30:00 CEST

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Worldwide customer relationship management (CRM) software revenue totaled $8.1 billion in 2007, a 23 percent increase from 2006 revenue of $6.6 billion, according to Gartner, Inc. Growth was buoyed,...

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Obama Makes Gold-Medal Buy in Beijing Olympics

Posted: 24 07 2008 14:20:00 CEST

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Senator Barack Obama's Presidential campaign made a $5 million ad buy in the Beijing Olympics. The package, which supposedly represents the most significant network-TV buy of any Presidential...

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India's Internet Population Growing Fast, No. 4 Rediff Largest Local Site

Posted: 24 07 2008 14:00:00 CEST

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More than 28 million people in India age 15 and older accessed the internet from home and work locations in May - a 27 percent increase from a year ago, making India one of the fastest-growing...

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'Net Junkies Gain Ground in India

Posted: 24 07 2008 14:00:00 CEST

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Over 28 million people in India, age 15 and older, accessed the 'net from home and work locations in May — a 27 percent increase from a year ago. This makes India one of the fastest-growing internet...

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Rosetta Marketing Buys Agency Brulant

Posted: 24 07 2008 13:36:00 CEST

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Interactive firm Rosetta purchased interactive marketing/strategy and tech firm Brulant, adding 370 employees to its headcount of 230. Rosetta's clients include Johnson & Johnson, HSBC, Microsoft and...

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'BLVD Status' Quantifies Social Media, Search Marketing

Posted: 23 07 2008 16:45:00 CEST

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BLVD Status, currently in beta, enables users to track conversions, outgoing link information, "digg this" referral info, and search engine rankings, among other criteria — better equipping marketers...

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Gorilla Nation Scores 'Sclusive JAMD Distribution Deal

Posted: 23 07 2008 16:40:00 CEST

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Getty selected online ad representation firm Gorilla Notion to hawk the online ad inventory of JAMD.com on an exclusive basis. JAMD is Getty's collection of celebrity, current events and sports...

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Top 50 US Web Rankings Issued for June, Travel and Leisure Categories Gain

Posted: 23 07 2008 16:30:00 CEST

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Google barely clung to its lead as the top US web property after wrestling the honor away from Yahoo three months ago, according to a comScore Media Metrix monthly analysis of US consumer activity at...

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Top June Web Rankings Dominated by Wanderlust

Posted: 23 07 2008 16:30:00 CEST

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Google barely clung to its lead as the top US web property after wrestling the honor away from Yahoo three months ago, according to a comScore Media Metrix monthly analysis of US consumer activity at...

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LinkedIn Makes Connection with NYTimes.com

Posted: 23 07 2008 15:27:00 CEST

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LinkedIn users will now be able to see stories related to their industries, syndicated from NYTimes.com, from within their LinkedIn accounts. Based on profile information, the five latest New York...

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Gay, Lesbian Consumers More Likely to Follow Latest Styles and Trends

Posted: 23 07 2008 15:20:00 CEST

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Nearly half (48 percent) of gay and lesbian adults say they like to keep up with the latest styles and trends, compared with 38 percent of heterosexual adults, according to an online survey by Harris...

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Gays, Lesbians Markedly Trendier than Average Hetero

Posted: 23 07 2008 15:20:00 CEST

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Nearly half (48 percent) of gay and lesbian adults say they like to keep up with the latest styles and trends, compared with 38 percent of heterosexual adults, according to an online survey by Harris...

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Yahoo Makes Good 'Under Extraordinary Circumstances,' Says Yang of Q2 Earnings

Posted: 23 07 2008 15:15:00 CEST

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Yahoo suffered a 19 percent drop in quarterly profit and net revenue, failing to meet Wall Street expectations of $1.37 billion. It also missed Thomson Financial's consensus earnings estimate of 11...

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Yang Attributes Flaccid Earnings to 'Extraordinary Circumstances'

Posted: 23 07 2008 15:15:00 CEST

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Yahoo suffered a 19 percent drop in quarterly profit and net revenue, failing to meet Wall Street expectations of $1.37 billion. It also missed Thomson Financial's consensus earnings estimate of 11...

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Google Maps Gives Walkers, PT Commuters a Boost

Posted: 23 07 2008 15:12:00 CEST

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Google Maps added a directions feature for people planning to take public transit, or walk to a given destination. To access them, users may click on "By car," "Public Transit," or "Walking" in the...

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Internet Strategy Essential Even for Offline Retail

Posted: 23 07 2008 15:10:00 CEST

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The web's role is becoming integral for brick-and-mortar retailers, even for in-store purchases, according to (pdf) a recent Nielsen Online survey, which found that among those who had recently made...

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Newspaper Readership Grows 2.5% in Top 100 Markets

Posted: 23 07 2008 15:10:00 CEST

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Newspaper readership in the top 100 markets grew to 80.6 million in spring 2008, up from 78.7 million a year earlier, or a gain of 2.5 percent, according to a spring 2008 Mediamark Research &...

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Study: Offline Retailers Should Be 'Net Strategists

Posted: 23 07 2008 15:10:00 CEST

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The web's role is becoming integral for brick-and-mortar retailers, even for in-store purchases, according to (pdf) a recent Nielsen Online survey, which found that of those that recently made...

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Cubics Serves 10B Ad Impressions Across Social Networks

Posted: 23 07 2008 14:05:00 CEST

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Cubics.com, the social network advertising arm of Adknowledge, purportedly now serves over 10 billion ad impressions per month across sites like Bebo, MySpace and Facebook. Cubics enables advertisers...

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Cubics.com Serves 10B Ad Impressions Across Soc-Nets

Posted: 23 07 2008 14:05:00 CEST

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Cubics.com, the social network advertising arm of Adknowledge, purportedly now serves over 10 billion ad impressions per month across sites like Bebo, MySpace and Facebook. Cubics enables advertisers...

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Newspaper Readership Grows 2.5% in Top 100 Markets

Posted: 23 07 2008 13:30:00 CEST

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Newspaper readership in the top 100 markets grew to 80.6 million in spring 2008, up from 78.7 million a year earlier, or a gain of 2.5 percent, according to a spring 2008 Mediamark Research &...

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Shelly Lazarus to Leave the Helm of Ogilvy

Posted: 23 07 2008 13:16:00 CEST

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Global CEO Shelly Lazarus of Ogilvy & Mather announced a gradual succession plan whereby Miles Young replaces her effective January 1, according to agency sources (via Advertising Age). Lazarus has...

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Shelly Lazarus Departs Ogilvy's Helm

Posted: 23 07 2008 13:16:00 CEST

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Global CEO Shelly Lazarus of Ogilvy & Mather announced a gradual succession plan whereby Miles Young replaces her effective January 1, according to agency sources (via Advertising Age). Lazarus has...

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Embarq Pleads the Fifth on Disclosing NebuAd Test to Customers

Posted: 23 07 2008 13:12:00 CEST

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In response to a Congressional inquiry about its pilot test of NebuAd's services, internet service provider (ISP) Embarq insisted it revised its privacy policy at least two weeks before it integrated...

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Customers Shoulda Read the Privacy Policy, Says Embarq

Posted: 23 07 2008 13:12:00 CEST

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In response to a Congressional inquiry about its pilot test of NebuAd's services, internet service provider (ISP) Embarq insisted it revised its privacy policy at least two weeks before it integrated...

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T. Boone Pickens Raises Marketing Flag to Promote Wind Power

Posted: 22 07 2008 16:36:00 CEST

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"I'm T. Boone Pickens. I've been an oil man my whole life, but this is one emergency we can't drill our way out of." The statement above was made in a $58 million ad campaign financed by Texan oil...

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Industry Buzz & Snippets: 7/22/08

Posted: 22 07 2008 15:55:00 CEST

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Ad Networks and Analytics: Global ad network AdConion increased its audience by 94 percent in a year. It now serves over 125 million unique US users — 66 percent of the market — according to...

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Forrester Technographics Benchmark Survey: Gen Y a Generation Apart

Posted: 22 07 2008 15:45:00 CEST

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Although Gen Y (those 18-28 years old) is a small generation, comprising just 38 million US adults, they set the pace for technology adoption - 9 in 10 own a PC and 82 percent own a mobile phone -...

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TiVo, Amazon Launch In-TV Product Advertising

Posted: 22 07 2008 15:40:00 CEST

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TiVo, the company that turned on-demand TV — and ad-skipping — into a middle-class norm, wants to transform remote controls into purchasing tools, reports The New York Times. In partnership with...

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Among Mobile Marketing Techniques, Text Messaging Most Often Responded to

Posted: 22 07 2008 15:30:00 CEST

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Some 70 percent of consumers that responded to a mobile marketing offer say they responded to a marketing text message — compared with 41 percent who've responded to a survey and 30 percent to email...

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