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Popular SEO Myths

Posted: 23 07 2008 15:00:47 CEST

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Search for the phrase SEO myths in Google without quotes and you ll get 243 hits. With all the major search engines keeping their algorithms under lock and key and making modifications without notice it s no wonder that false beliefs get perpetuated. It s time to clear the air....
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Protect Your Online Reputation

Posted: 22 07 2008 15:00:48 CEST

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In this day and age it shouldn t surprise anyone that our reputation matters in the online world too. It is definitely a no-brainer that we should do our best not to ruin our reputation across the virtual world. But we all know that things can go wrong others may intentionally try to degrade your image or brand for example. In this article we re going to cover some of the most effective ways to protect your online reputation....
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Text Sells

Posted: 21 07 2008 15:00:48 CEST

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A picture may be worth a thousand words but you still need the words to get the job done. That s what I found out when I read an article written by Robert Gorell recently about updating a website that sells to a niche audience. If you think you can t improve the way your site sells its goods to your customers keep reading....
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Ask the Right Questions Before You SEO Your Site

Posted: 16 07 2008 15:00:47 CEST

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Every web site owner wants more traffic and higher rankings in the search engines. In the midst of an SEO campaign however it s easy to lose sight of the forest for the trees. So before you change a single title you might want to shift your focus to answer some important questions....
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Meta Elements: A Field Guide

Posted: 15 07 2008 15:00:47 CEST

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Metadata in its simplest form is information about data. In this tutorial we are going to look at the HTML and XHMTL elements known as Meta Elements and learn to use them. Not all are still used by search engines to determine rank but they still have their purpose and that is what this article is all about....
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Optimize This Page Title

Posted: 14 07 2008 15:00:48 CEST

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Please optimize this page title It s so boring I m sure you wouldn t want to steal it. Seriously in this article I m going to explain what page titles are as opposed to post titles or article titles and how and why to optimize them. We might even come up with a better title for this article along the way....
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SEO Clients to Avoid

Posted: 9 07 2008 15:00:47 CEST

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No new business wants to turn down clients and even older more established businesses hate to do it. That s true in SEO as well. Unfortunately it is sometimes necessary. In this article I ll talk about the kinds of clients you should avoid and if you re an SEO client you ll find out the kinds of behaviors you should avoid....
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Viewzi`s Various Views of Search

Posted: 8 07 2008 15:00:48 CEST

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In the first part of this article I introduced you to Viewzi a visual search engine that takes a different approach to visual search by suiting the interface to the type of query made by the user. I only showed you a couple of Viewzi s views. In this article I m going to show you a number of the other views compare results with Google and finally discuss Viewzi s possible future....
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A New Trend for Google

Posted: 7 07 2008 15:00:47 CEST

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After launching Google Trends in 2 6 to great fanfare Google has been busy developing additional layers that help users better view the world s Internet activities. Google Trends for Websites is the newest tool in the shed. It lets people see just how popular individual websites are by ranking them across different geographical regions and comparing them to other related sites. This article will cover the pros and cons of Google s latest web tracker....
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Short is Sweet for Web Copy Writing

Posted: 2 07 2008 15:00:49 CEST

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You can t write the same way for the web as you would for a print publication. Site visitors focus differently on the web they skim rather than read. You can t change their behavior so if you want to get your point across you need to change the way you write....
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Viewzi Offers New Look at Visual Search

Posted: 1 07 2008 15:00:46 CEST

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If you re tired of standard search results that yield ten blue links per page there are any number of visual search engines that can change the way you look at the web. But none offer quite the variety of Viewzi. Not content to provide one version of a visual interface on search Viewzi offers more than a dozen....
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Choosing the Domain Name of Your Dreams

Posted: 30 06 2008 15:00:47 CEST

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Your domain name should be the most memorable part of your business. Many web site owners struggle with this important decision or lament that all the good ones are taken. I can t tell you how to create the next Amazon or Google but I can offer a few pointers on creating a domain name....
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Answers.com Takes New, Old Approach to Search

Posted: 25 06 2008 15:00:48 CEST

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Is asking a simple question and getting a simple answer too much to hope for from today s search engines For the most part it seems that way. But Answers.com is trying to change that. The three-year-old search engine hopes to give answers to your natural language queries that will keep you coming back....
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Yahoo: Phoenix or Zombie?

Posted: 24 06 2008 15:00:47 CEST

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Well before Microsoft and Yahoo started discussing a merger that later fell apart the venerable search engine seemed a little lost in its journey to an uncertain future. As we look at the latest news surrounding Yahoo we can ponder what kind of soul stands revealed by the company is it a phoenix or a zombie Will the deal with Google save it and if not what s next ...
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Marchex`s Adhere is Here Ad Last

Posted: 23 06 2008 15:00:46 CEST

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Lately more and more national entities and small businesses have been trying to capitalize on local online advertising and Marchex a company that has been devoted to local search for years now wants to help. They recently created an exclusive platform called Adhere to help facilitate ad placement on hundreds of publisher websites and its own vertical search engine....
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What to Consider When Hiring an SEO

Posted: 18 06 2008 15:00:48 CEST

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If you re a small business person with a web site you re probably working 12-hour days to keep things running. You may or may not have heard of search engine optimization. If you have you re wondering what you can do to get a better position in Google and receive more traffic. Hiring an SEO might be the answer....
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An Unlikely Attempt to Trademark SEO

Posted: 17 06 2008 15:00:46 CEST

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If you ve never heard of Jason Gambert before pay attention because you re likely to hear more about him in the future. This person came out of nowhere and tried to trademark the term SEO in the United States and he s on his way to winning. Fortunately there are members of the SEO community trying to stop him or at least slow him down....
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Microsoft Gives Back with Cashback

Posted: 16 06 2008 15:00:46 CEST

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On May 21 Microsoft announced the launch of Live Search Cashback which is their attempt to regain a share of the search advertising market from Google. The service offers cash rebates to consumers who search for and purchase products through Live Search. The reviews have been all over the place thus far so let s hunker down and find out for ourselves what this new program is all about....
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Raising Your Visibility with LinkedIn

Posted: 11 06 2008 15:00:46 CEST

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In the first part of this two-part series I showed you some of the basics for improving your LinkedIn profile. In this article I m going to finish fleshing out a LinkedIn profile and go over the more social aspects of the site. You can use these to draw attention to your knowledge and abilities....
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Vivaty Combines Social Networking, Virtual Worlds

Posted: 10 06 2008 15:00:46 CEST

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Both social networking sites and virtual worlds have grown popular over the past few years but they each have their disadvantages. Could these be overcome by combining the two California-based start-up company Vivaty hopes to find out. Currently in private beta it offers users a virtual room of their own....
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Thwarting Content Theft

Posted: 9 06 2008 15:00:47 CEST

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Not long ago I found several complete articles I wrote online on someone else s web site. We didn t grant permission to republish those articles. If you ve experienced the same problem with your original work you ll want to keep reading. Content theft is no minor issue....
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Optimize Your LinkedIn Profile

Posted: 4 06 2008 15:00:46 CEST

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MySpace and Facebook may say they reign supreme in the social networking space. They may even have the numbers to back them up. But when it comes to business networking one site stands above the others LinkedIn. In this article I m going to show you how to overhaul a LinkedIn profile and get it working for you....
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Link Trading: Good Idea, or Waste of Time?

Posted: 3 06 2008 15:00:47 CEST

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You know you ve achieved a certain level of success with your website or at least caught someone s interest when you open up your email to find a link trading offer from someone on another site. But is link trading even a good idea or is it just a waste of time ...
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Omgili: a New Spin on a Web 2.0 Search Engine

Posted: 2 06 2008 15:00:48 CEST

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While the major search engines use an automated approach for indexing the web and delivering relevant content hundreds of upstarts look for ways to add human input into the equation. Omgili combines an automated approach with the human factor in a unique way. Keep reading to find out the merits of this young search engine....
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Making the Most of Your Content for Blended Search

Posted: 28 05 2008 15:00:48 CEST

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In the first part of this article I talked about the ways in which Google s Universal Search and other search engines blended search changes the equation for SEO. I tried to get you thinking about what you re currently doing with your content and the changes you can make. In this part I ll cover that subject in more detail and talk about using social media to promote your site....
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Powerset Launches as Wikipedia Tool

Posted: 27 05 2008 15:00:47 CEST

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Powerset says it can deliver on a promise originally made by Ask Jeeves namely if you ask it a simple question it will answer. This trick calls for software with the ability to understand the meaning of words something even Google s engineers find challenging to create. With Powerset s technology in open beta though we can see for ourselves how well it works....
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Getting Creative with Content for Universal Search

Posted: 21 05 2008 15:00:48 CEST

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Google and the other search engines have begun mixing in more than just text-based results in their web searches. You can still perform specific searches for videos images and blogs but thanks to Google s Universal Search you can also find them in general results. How does this affect your SEO strategy ...
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Basic SEO: Tricks and Tips

Posted: 20 05 2008 15:00:47 CEST

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I wrote an article recently about what search engines hate the most when they are combing through a site trying to decide whether or not to index it. Well hate was probably too strong a word. It should have been more along the lines of what search engines find annoying. This article on the other hand will delve into what they truly hate namely when web developers try to trick them. We will then get into ways to add content to your site....
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Yahoo: Busy as Usual

Posted: 19 05 2008 15:00:48 CEST

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With all eyes focused on the probably-abandoned takeover attempt from Microsoft it s easy to forget that business as usual went on at Yahoo. And boy has the venerable search engine been busy. In this article I will relate just a few things Yahoo has accomplished. It might reassure the skeptics that the company still has some life in it....
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Navigating Your Way into Your Visitors` Hearts

Posted: 14 05 2008 15:00:46 CEST

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I hate getting lost whether it s on the road or online. Guess what So do your visitors. Just as we expect to see signs on the road to help us find our way there exist rules of the road for web site navigation design. Break these at your peril....
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Creating SEO-Friendly Content

Posted: 13 05 2008 15:00:49 CEST

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Creating SEO-friendly content is by no means an easy task. Today s Internet is chock-full of spectacular visuals offering everything from streaming video to big glossy-looking pictures. But take away all those special fonts and brightly-colored links and do away with the embedded noises and flashing banner ads and you re left with just the backbone of the Internet the one thing which holds it all together plain simple content. Creating SEO-friendly content is a hassle an ongoing process a chore and the only way to make your pages popular....
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Trends to Note in the Search Industry

Posted: 12 05 2008 15:00:47 CEST

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Every so often it helps to take a step back from your industry so you can figure out where it is and where it s going. The search industry is no exception. I ve spotted some interesting issues and trends that I d like to share with you. Finding a way to make use of these trends could help you in the long term....
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Book Review: The Open Brand

Posted: 7 05 2008 15:00:47 CEST

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Written by Kelly Mooney and Nita Rollins em The Open Brand When Push Comes to Pull in a Web-Made World em takes a look at the evolution of Web 2. and its effect on marketing. It is a wake-up call to companies trying to manage their brands the old-fashioned way. Its message change your attitude to meet the new reality or get left behind....
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Microsoft Gives Up on Yahoo Takeover Bid

Posted: 6 05 2008 15:00:47 CEST

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In a move that caught many observers by surprise Microsoft CEO Steve Ballmer walked away from his bid to purchase number two search engine Yahoo. The move ended three months of dramatic maneuvering on the part of both companies. Nevertheless the rampant speculation continues....
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Network Solutions: Unethical SEO

Posted: 5 05 2008 15:00:47 CEST

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Network Solutions displays a real talent for tripping itself up with unethical behavior. Sometimes it gets caught and called on the conduct quickly as happened when it engaged in domain name tasting. Other times though it can continue for months before enough people catch on to make a real stink....
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Searchme: Most Visual Search Engine Yet?

Posted: 30 04 2008 15:00:48 CEST

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Visual search engines try to show us that there s a better way to search than by looking at 1 links with snippets on a page and making an educated guess. Most try to say that they re more intuitive. Searchme really is. Keep reading to find out more....
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Basic SEO: What Search Engines Hate

Posted: 29 04 2008 15:00:47 CEST

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In my last article I went over a few of the things that search engines love. Now I ll finish up the discussion with an article on what they absolutely hate which includes everything from clutter to cookies. So if you re in the mood to build a website grab your pen and paper and start taking notes because this article will offer some of the most important tricks of the trade....
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Google`s Latest Moves in Information Indexing

Posted: 28 04 2008 15:00:47 CEST

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Sometimes Google does something with very little fanfare that stirs considerable interest. In this article I m going to discuss several of their recent moves. If you re curious about their attempts to index more of the web or make their indexing more useful for searchers keep reading you ve come to the right place....
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Seven Important Qualities for Good Linkbait

Posted: 23 04 2008 15:00:47 CEST

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I wanted to call this article Seven Habits of Highly Successful Linkbait but I didn t put in the survey work involved. I have seen and read a lot of linkbait though to say nothing of the number of articles I ve read about creating linkbait. As near as I can tell linkbait that does well for the site owner that originates it often has seven specific qualities....
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Basic SEO: What Search Engines Love

Posted: 22 04 2008 15:00:47 CEST

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This article will give you a beginner s guide to optimizing your site for search engines. It will focus specifically on what the search engines will be looking for when reading and indexing your site. These are things you will definitely want to utilize or at least consider. So if you are a novice web designer or just want to refresh some of the basic concepts come join us....
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