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Blogspot.com cited as the No. 1 host for malware from News.com reports Google's Blogger accounts "for nearly 2 percent of all malware hosts." Sophos, an antivirus vendor, published a report showing the state of malware injections and attacks throughout the web.
Specifically, hackers can set up "malicious blogs" on the Blogger service, plus they can inject dangerous web links and content into Blogger blogs.
Kevin Johnson, who was arguably the primary architect of the now apparently failed Yahoo acquisition, is leaving Microsoft to run Juniper Networks. Simultaneously the company is reorganizing the division that Johnson ran ("Platform Services") into two: Windows and Windows Live + Online Services. Here's the official Microsoft announcement from yesterday.
The company announced no immediate replacement for Johnson. Instead, the existing group heads under Johnson will now report directly to CEO Steve Ballmer.
I reported earlier that Yahoo wasn't allowing new advertisers join the Yahoo Ambassador program, but it seems much worse then that. I reported at the Search Engine Roundtable and we have reports at PPC Hero that Yahoo is closing down the whole program as of September 30th.
Yahoo sent their ambassadors emails that read:
The Yahoo! Ambassador program was specifically developed to help marketers drive sales leads to their clients. For the last four years, Yahoo! has made an effort to enhance the program to provide the greatest added value to our users. After a thorough evaluation of the program, we have decided to discontinue the program. The Ambassador Program, except for the limited use of the Ambassador Logo as noted below, shall be terminated as of September 30, 2008.
One of the most popular vertical search features on the web is image search index. What’s really remarkable, however, is how little has changed in the core technology approach to the indexing of multimedia over the last decade. When I was the head of product at FAST back in 1999, we launched the web’s biggest image search on Lycos with over 50 million images (which seemed like a lot at the time!). The service included many leading edge features including black and white and color image filtering, size filtering, and filetype filtering. The main differentiator today continues to be index size and freshness, and companies with the strongest technology in web content discovery have the most advantage. Not surprisingly, Google leads here, as their web crawling capability is far superior to anyone’s on the web. What is surprising, however, is how little has changed over the last decade. Audio and video isn’t significantly different in this regard. The majority of multimedia indexing today relies on the classic “titles and tags” approach, and Google Video is perhaps Google’s most underwhelming search product because of this limitation.
I'm in the process of finalizing the agenda for our SMX London conference, which will be posted in early August. If you've got a unique, compelling idea for a session you think we should consider for the conference, I'd like to hear about it. And don't delay—tomorrow is the last day we'll be accepting session pitches.
Remember, right now we're looking for session ideas only. Once I've finalized the agendas, I'll post a call for speakers for specific panels. That will happen on August 4th. I'll post another announcement here on the blog once we're accepting pitches for specific panels.
Have a great idea for a session? Tell us about it:
How To Speak At SMX London 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
Search News From Around The Web:
Applications & Portal Features
Business Issues
Local, Maps & Mobile
Paid Search & Contextual
Searching
SEM Industry
SEO & SEM
Social Media
Video, Music & Image Search
Other Items
Recent Hot Items From Sphinn, Our Social News Sharing Site:
After six months of testing, Google has formally rolled out Knol, a service designed to let people create pages of knowledge on any topic they choose. While Google says Knol is not designed to compete with Wikipedia -- and there are good arguments to back this up -- I still think the easiest way to describe the service is Wikipedia with moderation. Below, more about this, the service in general and some of the issues it may raise for Google.
I feel bad for always seeming to pick on Google about showing inappropriate images in normal web search. But it's happened again. This morning at the Search Engine Roundtable, I explained that a search for [educating] returns a "teacher standing over a student holding a small rod, with the student's pants down leaning over a desk." For the term education! What is even worse is that I privately reported this image three days ago to Google for removal, using the new report images feature in Google web search. Today, it's still sitting there (though now, not likely for long). Here what's showing:
Google, the superbrand and top global brand is also listed on the Better Business Bureaus (BBB) list of businesses as having an "unsatisfactory record."
The reason Google has this unsatisfactory rating from the BBB is because Google has failed "to respond to one or more complaints and or two or more otherwise unresolved." The BBB does note that Google "has resolved most complaints presented to the bureau." You can find some of the complaints over here. Valleywag has their swing to the story as well.
There are ways in which Digg is like YouTube: it's the "brand" in a competitive "social news" segment that also features Yahoo Buzz, AOL's Propeller, MySpace News, Reddit, Ask Big News and, by some counts, more than 80 others. Similarly YouTube was the "brand" in a crowded video segment when Google acquired the company.
Digg has more or less been for sale for months and rumors have been circulating that either Google or Microsoft would buy the company.
Analysts expectations were low and, depending on the analyst, Yahoo barely met or missed them. According to the press release, "Revenues were $1,798 million for the second quarter of 2008, a 6 percent increase compared to $1,698 million for the same period of 2007." Net income fell 18 percent. The company suffered from the general sluggishness of the advertising economy but may also have taken a hit from all the distractions of MicroHoo and Carl Icahn's proxy battle. Icahn is now becoming a Yahoo board member after a publicly announced compromise.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
Search News From Around The Web:
Applications & Portal Features
Business Issues
Local, Maps & Mobile
Link Building
Paid Search & Contextual
Searching
SEM Industry
SEO & SEM
Social Media
Recent Hot Items From Sphinn, Our Social News Sharing Site:
Click Forensics has released the second quarter results for 2008, showing a slight drop in the estimated click fraud. Last quarter, Click Forensics reported a 16.3 percent rate, they are now reporting a 16.2 percent rate for Q2 of 2008. However, the rate is up from a year ago, which was a 15.8 percent rate in Q2 of 2007.
The main number that stood out was that "traffic from botnets was responsible for more than 25 percent of all click fraud traffic in Q2 2008," said Click Forensics. Click Forensics believes the botnets increase was the reason why the click fraud rate did not drop more then it should have.
I thought I share with you a video from Appappeal.com, named "Just Google." The song was created by Lex Friedman and Seth Brown.
Here is the video/song:
If you are an experienced link builder, you might be tempted to read something other than today's column, which on first glance may appear a bit to rudimentary for your skills. If you do stick around, and I hope you do, I'll share with you what I consider to be one of the tragic mistakes that even sophisticated link builders often make when contacting a site to request a review/link: Using the wrong contact method.
Last week, my friend Chris Bennett at 97th Floor and his brother Patrick at Modern Blue launched a new analytics package called BLVD Status that I am particularly excited about. I was one of the original pre-beta testers and was able to see this grow into a really powerful and helpful tool for anyone trying to better track their search & social media marketing efforts.
BLVD Status is an analytics program that has a live dashboard similar to something you would see in
Have a Mint but with really robust information like conversions, search engine rankings, outgoing link information and many more data points. BLVD Status presents a slick and clean user interface, but I am more excited about the actual data it provides you. With many analytics programs I have tested, it seems like you can't get the data you are looking for without custom programming and tweaking.
Below, details about what features it currently includes, and what I would like
to see in future releases.
Earlier this month, I reported that Google Maps was testing walking directions on a small subset of users. This morning, I noticed that Google Maps now is offering walking directions for all Google Maps users.
For example, conduct a search for 200 Madison Ave to 200 Lexington Ave and you will see the option to take "Walking" directions, as opposed to driving directions. Here is a picture:
It's fairly safe to say: 1) patent law is a mess, 2) patent law is in transition and 3) newer court rulings are reducing the rights of patent holders. But in a very provocative argument, based on recent cases, the PatentlyO law blog argues that new rules and tests imposed by courts (though not yet the US Supreme Court) could effectively eliminate software patents.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Search News From Around The Web:
Applications & Portal Features
